The Challenge
- In the competitive health market, True Sea Moss needed to:
- Quickly build credibility with health-conscious consumers
- Collect authentic, high-quality reviews that encourage repeat purchases
- Increase visual and detailed feedback through effective customer engagement
- Maintain brand consistency across all review touchpoints
The Solution
True Sea Moss implemented a robust review strategy:
- Achieved 11,382 reviews collected with 42% of all reviews sourced from post-purchase email invitations
- Activated customized review displays on product and landing pages, highlighting verified customer experiences
- Leveraged retention-focused review flows to encourage repeat business
- Maintained visual and tonal consistency aligned with their clean, natural brand image
The Results
📝 11,382 reviews collected
📧 42% of reviews came from email invitations
💰 $9,682,844.90 in retention revenue generated
🛒 166,488 orders completed
👀 225,956 unique visitors engaged
Why It Worked
- True Sea Moss built a high-converting user-generated content engine by:
- Automating timely, targeted review requests
- Showcasing authentic customer stories and results
- Using reviews as a key tool for retention and trust
- Embedding social proof throughout the customer journey
